We strive to embrace the concept that You Only Live Once, but finding a SUP manufacturer that literally based their entire company on that philosophy seemed too good to be true. Stand Up Fitness is proud to partner with YOLO not only for the quality products they produce, but also for the men behind the name. The theme of YOLO is very much at the hearts and minds of founders Jeff Archer and Tom Losee. Both are business owners with a keen entrepreneurial spirit. Balancing family, business and recreational activities always has its challenges, yet the realization that life will never slow down caused them to look at maximizing fun in relation to responsibility. With the motto You Only Live Once as the mantra for these two entrepreneurs, the idea of YOLO as a bigger force was born.
Stand Up Fitness and YOLO Board has taken that connection to a new level. YOLO Board approached Brody to spearhead their operations out west. Brody is now in charge of YOLO West Coast Operations and Stand Up Fitness operates out of the YOLO retail store in San Diego. As this partnership grows it will allow Stand Up Fitness to expand and reach an even bigger audience.